PROJECTS

On this page you find a list and short description of four projects I recently worked on. Beneath the project list are written testimonials by one of my professors at Bond University and two previous employers.

Latest Projects

Green Smoothie - Marketing Business Strategy

Researched and studied the business Green Smoothie Nutrition & Dietetics, its customers, markets, competitions and general environment in which it operates
Developed a new business strategy and proposed improvements through applying critical thinking

PR Crisis Communication

Undertook an issue management analysis of a real-life scenario, identified stakeholders, ascertained stakeholder opinion and determined the best way forward with this issue
Included a Stakeholder Interest Matrix, stage of Issue Life-cycle, Issue Communication Grid and appropriate theories

PR Campaign Analysis

Researched and analysed two public relations campaign
Compared and contrasted campaigns tactics and strategies
Included rationale for my determination and references to key public relations theories
Evaluated methods and ethical practice

Advertising Campaign

Researched brand information and developed a brand analysis
Developed SWOT-analysis, creative brief and positioning slogan
Created a media plan and non traditional media promotion

Testimonials

“Christina was an outstanding student, was always prepared for class and did an incredible job on the business simulation. The simulation is run in most classes as a team, but in this class each student did it on their own, and Christina managed to make the top ten list internationally most weeks despite competing against teams of students at the same level. I would not hesitate in recommending Christina.”

Chris Dubelaar, Professor, Bond University,

“Christina came to work at Presbyterian Hospital as an intern in our marketing department in summer of 2010. I had the privilege of working with her exclusively on a special project for our Community Care Cruiser, a mobile health unit for underprivileged youth. The project was very detailed and included intensive project management to coordinate photos, videos and interviews. It also required an exceptional amount of creative, heartfelt writing to appropriately represent the stories of families who used the Cruiser's services. I initially was nervous about having an intern in charge of the project because you never know coming into it how her skill set and maturity will measure up. Christina quickly proved that she was up for the challenge! She was so diligent and so organized; I never had to worry about a thing! She also established a level of trust with the Cruiser staff, and they viewed her as a valued member of their team. To be able to completely hand off a project to someone who's still in school and not even being paid and not have to worry about the daily details is a very rare occurrence. Christina's raw talent, relationship-building skills and work ethic are attributes any employer would be fortunate to add to their team!”

Megan Talley, Senior PR/Marketing Specialist, Presbyterian Hospital

“Christina, is a very dedicated and loyal worker. She works well independently. You give her a project to work on and she will accomplish the goals she has set out before her. Christina, is very bright, ambitious, and knows what she wants out of life. She is a reliable dependable worker and I have no doubt whatever goals she sets her mind set to achieve she will. Anyone, would be lucky to have her as an employee.”

Kelly Shelton, Manager of the Inn, Winthrop University