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SONY Crisis Communication - Case Study​

This presentation is a description and analysis of the crisis communication by Sony when the company faced one of the severest identity thefts in history. This project required intensive research from a variety of resources and academic journals were used to support the analysis.

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The presentation includes links to video clips. If you are interested in watching them, just click on the pictures that indicate being linked to a website.

Elements of the presentation are a crisis timeline, key stakeholders, stakeholder impact, analysis of actions and responses by the organisation, outcomes and lessons learned. In particular, it was examined how Sony responded to the crisis and recommendations were provided about how Sony could have better managed the situation.

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