​​​Christina Wieselthaler​​​​​​​

This group project was based on a real-life scenario consisting of two parts: an oral campaign pitch presentation in front of “the client” (The Blenders) and a written submission.

The Blenders are an all male chorus of the barbershop and acapella genre, based on the Gold Coast, Australia. After a brief by The Blenders about their organisation and the challenges they are facing a detailed and comprehensive campaign proposal was developed. Included in this proposal were specific tactics and communication methods.

The oral presentation demanded to clearly capture the interest of The Blenders and articulate the ideas simply, effectively and within the allocated timeframe.

The PR campaign proposal required a high level of understanding and implementation of the strategic public relations planning process including the creative direction.